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THE SITUATION
After a promising start, Coffitivity has reached a plateau. Its vision is to become a community of freelancers  the online equivalent of the world's largest coffee shop. But it's stuck in a flavor-of-the-month limbo, and is having trouble writing the next chapter of its brand. 

OUR BIG IDEA
The virtual coffee shop for collaborative minds.

WHAT THAT MEANS
Think e-Harmony meets LinkedIn. Users looking for collaborators complete a profile that lists their skills, experience, work habits, current projects, and what they need from a work partner. Coffitivity then provides matches that meet their criteria.

After finding "the one," partners use Coffitivity's collaborative workspace to set deadlines, monitor progress, and remind them to take that much needed coffee break. 

WHY IT WORKS
Coffitivity's user base is 70% writers and creatives. They tend to work in public spaces  areas like coffee shops where ambient noise inspires concentration and interactions with strangers provoke conversations and collaboration.

Research shows that people are most creative when slightly distracted. They're inspired by interactions with others, and that collaboration can often lead to great things.

At the same time, no man is an island. And not everyone has the necessary skills to complete a project on their own.

But collaboration isn't just about working with the right people. It's also about having access to the right tools to set deadlines, monitor progress, and keep people on task.

THE TEAM
Strategy: Nitin Dua, me!
CBM: Whitney Paul, Emily Smith

 

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