LET'S TALK KANYE


An assignment to forecast the future of bottled water turned into a tongue-in-cheek campaign promoting a line of water sourced from the sweat of celebrities.

STRATEGY:

Sell premium bottled water to the ultra-rich by shifting the focus of exclusive sourcing from geography to personality.

CO-STRATEGISTS:
Mackenzie Beer
Will Jenkins (& copywriter)
Anthony Kondeati